Welcome to Penser, we are a strategic design consultancy dedicated to creating discerning, purposeful, and engaging brands.
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We deliver exceptional brand transformations for evolving businesses. Whether you're a startup, expanding internationally, seeking investment, merging, or updating an outdated identity, we guide organisations through complex brand changes.
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Shifts in strategic objectives often cause businesses to outgrow their brands. Our research, strategy, and design methods realign, modernise, and empower brands, ensuring consistency and focus on future business goals.
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Let us guide your brand to clarity and distinction.
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OUR CAPABILITIES AT A GLANCE
Brand consultancy services
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Brand Positioning
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Brand Strategy
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Brand Architecture
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Marketing Strategy
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Brand Naming
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Brand Planning
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Product Strategy
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Brand Auditing
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Performance Benchmarking
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Competitor Analysis
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Market Research
Design management
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Brand Identity Design
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Logo Design
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Brand Guidelines
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Website Design
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Social Channel Design
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Brochures
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Media Kits
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Apparel & Merchadise
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Packaging Design
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Presentation Design
Communication
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Value Proposition
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Taglines & Slogans
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Tone of Voice
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Communications Guidelines
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Persona Definition
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Brand Values
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Communication planning
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Brand messaging
ABOUT US
At Penser, we excel in Brand and Communication Design.
We specialise in delivering exceptional brand transformations for businesses in transition. Whether you're a startup or preparing for international expansion, positioning for investment, aligning after a merger or acquisition, or evolving beyond an outdated identity, we have a proven track record of guiding organisations through complex brand changes.
Our expertise lies in helping companies strategically develop and expand their brands through integrated media solutions. Collaborating closely with business owners and marketers, we bring creative visions to life—from rebranding corporate identities to crafting websites, social media assets, and marketing collateral. We transform ideas into impactful executions across diverse communication channels. Based in Sydney, Australia, Penser Design is your partner in elevating your brand.
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Peter Davison - Creative & Communications Lead
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I’m a brand and communications specialist with over two decades of experience building brands that connect, convert, and endure. My approach is both strategic and creative — shaped by a career that spans agency, in-house, government, and corporate roles across Australia and international markets.
I’ve helped global fintechs simplify their message, guided government departments to create cohesive communication frameworks, and built in-house creative studios that saved time, money, and confusion. I love solving complex brand challenges — from the high-level thinking to the hands-on doing.
Whether I’m developing a campaign, shaping a brand voice, or managing teams and timelines, I bring clarity, consistency, and a collaborative mindset to every brief. I believe great communication is equal parts logic and magic — and I work best where both are valued.
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Collaborators
We engage with a dynamic network of professional freelancers, including copywriters, photographers, videographers, animators, and both front-end and full-stack developers. This collaboration ensures a high level of expertise and innovation in every project we undertake.
